Marketing and Brand Management

The Marketing and Brand Management team at Sega Sammy is responsible for developing and executing strategies to enhance the company's brand presence across its diverse business segments, including pachislot and pachinko, entertainment content, and resort operations. The team manages product marketing, public relations, and digital media initiatives to effectively promote both established and new titles, engage with communities, and cultivate positive relationships with stakeholders. By leveraging analytics and insights, they aim to position Sega Sammy as a leader in the gaming and entertainment industry while driving customer loyalty and brand equity.