Massimo Zanetti created Segafredo Zanetti, initially developing in Italy, where it soon became a leader in the away-from-home consumption and large scale retail sectors, to subsequently conquer the international markets.

Today Segafredo Zanetti is the undisputed leader in espresso coffee in Italy as well as all over the world, with a precise mission: to spread the taste, the culture and preparation of a real Italian Espresso, offering a product of outright quality, guaranteed from the small plant to the cup, as only Segafredo Zanetti can do.
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Segafredo Zanetti belongs to the Massimo Zanetti Beverage Group.​

Food & Beverage

Retail

Segafredo Zanetti

Segafredo Zanetti's headquarters in Pianoro, Italy

Nicolas Peyresblanques

Marco Vanderborght

Aldo Mascelluti

Alberto Maguolo

Giovanni Fiorentini

Hubert Hahn

The Account Management Team at Segafredo Zanetti is responsible for cultivating and maintaining relationships with corporate clients across various sectors, including Ho.re.ca., G.R.O., and vending. They ensure customer satisfaction, manage key accounts, and drive business growth by addressing client needs, negotiating contracts, and coordinating with internal departments to deliver high-quality Italian espresso products and services.

Account Management Team

The Marketing Team at Segafredo Zanetti is responsible for promoting the company's espresso coffee and strengthening its position as a global leader. This team devises marketing strategies for the Horeca (Hotel/Restaurant/Café) and large-scale retail sectors, manages the brand's digital presence, and ensures consistent brand messaging across all platforms. They work to spread the culture of authentic Italian espresso and guarantee the highest quality from production to the consumer's cup.

Marketing Team

The Finance and Accounting team at Segafredo Zanetti is responsible for managing the company's financial health, ensuring accurate financial reporting, and overseeing budgetary planning. This includes tasks such as financial analysis, managing accounts payable and receivable, preparing financial statements, strategic planning, and maintaining compliance with financial regulations. The team ensures that the company's financial practices support its mission of spreading the culture and quality of true Italian espresso globally.

Finance and Accounting

The Leadership Team at Segafredo Zanetti, composed of the CEO, Chief Operating Officer, and Chief Financial Officer, is responsible for setting the strategic direction of the company, overseeing its operations, and ensuring financial health. They work collaboratively to expand the brand's global presence, maintain high product quality, and uphold the mission of promoting authentic Italian Espresso worldwide.

Segafredo Zanetti

Org chart

Teams

Account Management Team

Marketing Team

Finance and Accounting

Leadership Team

Offices

Segafredo Zanetti

Org chart

Teams

Account Management Team

Marketing Team

Finance and Accounting

Leadership Team

Offices

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