Carla S. Cruz Mcm

Senior Director Communications at Segerstrom Center for the Arts

Carla S. Cruz, MCM has a diverse work experience spanning over two decades. Carla S. is currently serving as the Senior Director of Communications at the Segerstrom Center for the Arts. Prior to this role, Carla worked at Loyola Marymount University as the Assistant Director of Alumni Relations for 12 years. In this position, they were responsible for alumni engagement, event management, marketing, and communications.

Carla also worked as a Communications Consultant at Crowns & Crosses, where they evaluated industry trends and developed innovative communication strategies for businesses. Carla S. assisted in creating social media strategies and provided consulting services for campaign design and copy.

Before that, Carla held the position of Marketing Manager at Univision Television Group. During their tenure, they played a crucial role in establishing brand identity and marketing strategies for five Spanish-language cable networks. Carla S. also managed bilingual marketing campaigns and achieved significant sales growth.

Carla started their career as a Marketing Project Manager at HOY Newspaper, where they were involved in communication and branding strategies. Carla S. later became a Marketing Coordinator at the same company. Carla has also gained experience as a Marketing Intern at Sony Pictures Interactive, a Public Relations Intern at Teatro de Alcala Madrid, a Production Assistant Intern at Entertainment Tonight, and a Public Relations Intern at Univision Communications Inc.

Overall, Carla S. Cruz, MCM has demonstrated expertise in communications, marketing, and branding throughout their career.

Carla S. Cruz, MCM, has a diverse education history. Carla S. obtained their Master of Communication Management degree from the University of Southern California from 2015 to 2017, with a focus on Business/Corporate Communications. Before enrolling at USC, Carla achieved a Bachelor of Arts (BA) degree in Communication Studies and Spanish from Loyola Marymount University. It is unknown when they attended LMU.

Carla also pursued Spanish Language and Literature studies at Syracuse University's Madrid, Spain Campus. However, the specific dates of their enrollment at Syracuse University are not provided.

In addition to their formal education, Carla obtained certifications outside of their academic pursuits. In November 2020, they completed the "List Grow v2: The Ultimate MailChimp Email Marketing Course" offered by StackSkills. Furthermore, in April 2017, they obtained a certification in Google Analytics from Google through the Social Marketing Tools program.

Overall, Carla S. Cruz, MCM, has demonstrated a strong commitment to education and continuous learning, both through their formal degree programs and their additional certifications.

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Timeline

  • Senior Director Communications

    July, 2021 - present