Sophie Blum

Sophie Blum is a seasoned executive with extensive experience in strategic marketing and innovation across various global roles. Currently serving as a Senior Expert Partner at iQo, Sophie specializes in collaborating with CEO and C-Suite Executive Teams on strategy implementation and organizational transformation. As a Founding Partner and Board member at Ycor, Sophie focuses on growth and innovation strategies in the tech sector, particularly AI. Previous positions include Chief Marketing, Sales & Digital Officer at Puratos, where Sophie led global marketing efforts to enhance digital transformation, and Senior Vice President Global Brand Innovation & CMO Europe at Procter & Gamble, overseeing brand innovation and digital advancements for the European market. Sophie's career spans several roles at Procter & Gamble, where significant contributions included establishing the Israel House of Innovation and driving substantial business growth. Sophie's educational background includes a Master's Degree in Marketing & Statistics from Université Paris Dauphine - PSL and studies at Cornell University.