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Megan Popp

Senior Market Research Director at Segmedica

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Segmedica

Full-service qualitative and quantitative market research, specializing in healthcare and health & wellness. Our unique methodologies ensure actionable results every time. We are innovators in creating new techniques that explore the psychology of our respondents and work in tandem with market research managers to create tools that are both insightful and explore new areas. We offer specialized research in areas such as ethnography, audio-recordings of physician/patient visits, anthropological research, encounter techniques, and of course all the usual methods of conducting research.



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