Matthew Haas

Matthew Haas is a seasoned strategic marketing leader with a focus on brand building and data-driven innovation. Currently serving as the Director of Brand & Demand Generation at SEI since 2025, they develop cohesive brand strategies aligned with the company's vision. Previously, Matthew held various roles, including Managing Director of Marketing at AAA Club Alliance, where they led a team of over 50 marketing professionals and managed a significant budget to drive membership growth. Matthew's educational background includes a Bachelor of Arts in English from Elon University and a Marketing Certificate from The Wharton School.