Rinaldi Dharma

Se’Indonesia was founded with a clear vision: to revolutionize everyday meals by offering real protein that’s flavorful, nutritious, accessible, and affordable — for everyone, everywhere. Specializing in exquisitely smoked beef and chicken dishes, our unique smoking process is the heart of our culinary experience, infusing every dish with unparalleled flavor and aroma that speaks to the soul of Indonesian cuisine. Born from a collective passion for culinary arts, Se’Indonesia aims to redefine the quick-service dining landscape. Our founders set out with a dedication to offering meals that are flavorful, nutritious, accessible, and affordable for everyone. We focus on real ingredients, honest cooking, and operational excellence — steering clear of shortcuts often found in junk food production. Through our quick-service Indonesian offerings, we deliver exceptional taste, freshness, and a truly satisfying dining experience, crafted with care. We’re proud to have grown to 100 outlets across Java and Bali, serving over 50,000,000 portions of our signature Sei Sapi and Sei Ayam. Operating 24/7, we ensure that our smoked delicacies are available anytime to satisfy cravings, no matter the hour. We pledge to deliver exceptional service, accommodating up to a thousand customers with the dedicated support of just 2-4 individuals at every site. Our unwavering emphasis on efficiency and personalized care guarantees a remarkable experience for every customer, setting a standard of excellence in our commitment to service. Because in everything we do — from how we cook to how we serve — we hold ourselves to one promise: It has to be #SeiworthyItu.