Seirus Innovation
Yumi Richards is a Compliance Analyst at Seirus Innovation since June 2014, bringing extensive experience in compliance and organizational roles. Previously, Yumi served as a KonMari Certified Consultant at The Alchemy of Joyful Living from April 2018 to December 2020. Yumi's earlier roles include a Temp Office Clerk at the San Diego County Water Authority for a brief period in early 2014, and Office Clerk at Mission Tax from February 2013 to June 2014. Yumi also accumulated valuable experience as a Sales/Customer Service Manager at Olaes Enterprises from February 2002 to May 2009. Yumi holds a Bachelor’s Degree in Applied Arts and Sciences with an emphasis in Painting and Printmaking from San Diego State University.
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Seirus Innovation
Our mission is to deliver the best products to enable all outdoor enthusiasts to enjoy the greatest comfort and performance in any cold weather activity. Our Mantra: To foster a culture where commitment to excellence in product innovation, quality and customer service permeates all we do. To deliver the best products to enable all outdoor enthusiasts to enjoy the highest level of comfort and performance in any cold weather activity. The R&D process never ends for us and we continue to search out and use the very best materials and workmanship. How it all started: Seirus grew out of 2 guys intent on creating solutions to issues that limited the winter experience of the outdoor enthusiast. One looking to help preserve the boot/binding compatibility for more predictable release while skiing. Thus Cat Tracks were born, which also make for a more comfortable & secure walking experience on winter surfaces. And the other wanting to shield his chops during frequent forays into that sweet Utah powder. Viola, the Original Masque was born. While neither of these young outdoor entrepreneurs ever imagined one day these pocket sized, self-fashioned gems would actually put food on the table, they were ambitious & eager to take their new inventions to the market. Flash forward 3 decades and families of products are thriving and engineered to keep you warm like no one else. Now over 300 cold weather protection items and a burgeoning crop of sun protection products are the fruit of the combined imaginations of Seirus' development team, striving to bring both comfort and protection to al of us who love the snowy outdoors. Seirus has been the industry's major innovator & first to market for products to protect the head, hands & feet.