Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. 

Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year.

For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences.

Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League.

The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships.

As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs.

The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable.

Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.

Sports

Sela | صلة

Rakan Al Harthy

Tai Nazer

Ahmed Mohtaseb

The Technology and IT Team at Sela plays a crucial role in supporting the company’s extensive operations across the sports, entertainment, and leisure sectors. This team is responsible for managing IT infrastructure, ensuring seamless connectivity and data integrity, and implementing innovative digital solutions to enhance event experiences. With expertise in project controls, business intelligence, and technical support, they drive technological advancements that enable Sela to deliver exceptional experiences for millions of visitors.

Technology and IT Team

About

Team members

Other teams at Sela | صلة

Leadership Team

Operations and Logistics Team

Finance and Accounting Team