Christian Saliger is a Customer Experience and CRM Executive with over 15 years of international leadership experience, specializing in transforming customer engagement and loyalty. They have held significant roles at prestigious brands such as Mercedes-Benz, Deutsche Hospitality, and Bertelsmann, leading large-scale CRM, CX, and loyalty transformations across diverse markets. Currently, Christian serves as the Group Customer Experience Leader for Selecta, driving digital initiatives and strategic customer relations across Europe. They also contribute as a guest lecturer in Customer Experience Management at Hochschule Macromedia. Their expertise encompasses CRM strategy, data analytics, and customer-centric transformation.
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