Eduard Bonet Mellado

Eduard Bonet Mellado is the Head of Digital & Marketing at Selenta Group since January 2022, bringing extensive experience in the hospitality sector. Previously, Eduard served as VP Digital Business at RIU Hotels & Resorts from July 2012 to January 2022, where responsibilities included ecommerce marketing, web development, and global distribution management. Eduard also held the position of Global Online Business Development Director, focusing on optimizing online sales and enhancing profitability. Prior to RIU, Eduard managed ecommerce and distribution at Majestic Hotel Group and served as Deputy Director at Best Hotels Spain. Eduard's career began at Mandarin Oriental Hotel Group and The Lanesborough. Eduard holds a Full Time Master in Tourism & Hospitality Management and an Online Marketing Management certification from EADA Business School, along with a Bachelor's degree in Computer Science and Multimedia from Universitat Autònoma de Barcelona.