Kira Orihuela

Kira Orihuela serves as the Director of Local Strategy & Growth at Purpose Brands, LLC since November 2025, overseeing brands such as Orangetheory Fitness and Anytime Fitness. Prior to this role, Kira held various positions at Orangetheory Fitness from November 2018 to December 2025, including Director of Advertising & Performance Marketing, focusing on national media strategy and performance marketing. Kira's earlier experience includes significant roles at Zimmerman Advertising from February 2008 to November 2017, where responsibilities included leading client accounts such as Michaels Arts & Crafts and Office Depot. Kira's career began at LG&P Agency, providing account management for notable clients like Home Depot and Callaway Golf. Kira holds a Bachelor of Science in Marketing from Rutgers University–Newark.