Michelle Wittwer

Michelle Wittwer serves as a Product Owner at Self Esteem Brands, LLC, focusing on product development and strategy for Anytime Fitness franchisee tools. Prior to this role, Michelle held multiple positions at Virgin Pulse from August 2015 to March 2023, culminating in work as a Program Manager and Product Manager, overseeing coaching service product execution. Earlier experience includes serving as Health Coach Manager and Chief Operations Officer at Trumi, where strategic planning and marketing efforts led to franchise growth, as well as owning and managing an Anytime Fitness location, significantly increasing membership and revenue. Michelle's career began as Director at New Life Family Services, managing a team and budget while overseeing child placements. Academic credentials include a Master of Business Administration from St. Catherine University and a Bachelor of Social Work from the University of Wisconsin-River Falls.