Binita Sheth

Binita Sheth is an experienced merchandising professional currently serving as Merchandising Manager at SELF-PORTRAIT since April 2024. Prior to this role, Binita was a Small Business Owner at Coffee Blue from January 2020 to April 2024. Binita has held several key positions in renowned fashion companies, including Head of Merchandising for Childrenswear at Boden and Merchandise Manager roles at Monsoon Accessorize and Jacques Vert plc. With earlier experience as a Senior Merchandiser at both Alexon Group and Figleaves.com, along with a foundational role as a Merchandiser at Select Retail and a Junior Merchandiser at Mothercare, Binita's career spans over two decades in the merchandising field. Binita holds a Bachelor of Science (BSc) degree in Business and Mathematics from London Metropolitan University.