Aaron Bedding

Aaron Bedding is an experienced retail professional currently serving as Divisional Sales Manager for Menswear at Selfridges since February 2024. Prior to this role, Aaron held positions including Area Manager at Sostrene Grene, and Area Controller at H&M, where responsibilities included managing significant turnovers, setting financial sales plans, and exceeding operational KPIs across multiple stores. Previous roles also encompassed Store Manager positions at Deckers Brands, Jack Wills, and other reputable retail companies, demonstrating a consistent track record of leadership, team development, and exceptional customer experiences. Aaron's career reflects a strong focus on sales performance, operational efficiency, and visual merchandising.