Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Retail

Sports Direct

Sports Direct's headquarters in Shirebrook, United Kingdom

Mike Ashley

Chris Wootton

Lee Brown

Cally Price

David Daly

Richard Bottomley 

The Store Operations team at Sports Direct ensures the seamless and efficient functioning of retail locations. Responsibilities include managing inventory, implementing merchandising strategies, maintaining store facilities, providing excellent customer service, and enhancing sales performance through the coordination of staff and resources. This team is integral to delivering a consistent and high-quality shopping experience across all Sports Direct stores.

Store Operations

The Marketing Team at Sports Direct is responsible for developing and executing strategic marketing initiatives to boost brand awareness, drive sales, and enhance customer engagement. Leveraging both traditional and digital channels, the team oversees campaigns, brand partnerships, social media, and market research. Key focuses include promoting various sports, fitness, fashion, and lifestyle products across the UK and expanding into continental Europe, the Americas, and the Far East.

Marketing Team

The Leadership Team at Sports Direct is responsible for setting the strategic direction of the company, overseeing financial performance, and ensuring operational efficiency across its diverse portfolio of brands. Composed of top executives, including the Chief Financial Officer and the Founder & Chief Executive, the team collaborates to drive growth initiatives, maintain competitive advantage, and enhance the overall customer experience through a multi-channel retail approach.

Sports Direct

Org chart

Board & advisors

Teams

Store Operations

Marketing Team

Leadership Team

Offices

Sports Direct

Org chart

Board & advisors

Teams

Store Operations

Marketing Team

Leadership Team

Offices

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