Anita Patel

Anita Patel is an accomplished professional in the fashion photography and e-commerce sectors, currently serving as the Studio Production Manager for Selfridges Group since 2011, where responsibilities include managing photography production sets and coordinating large teams. With prior experience as a Senior Planning Manager and Senior Online Image Coordinator at Selfridges, Anita has extensive expertise in shoot planning, styling, and budget management. Earlier career roles included Senior Buyers Admin Assistant positions at Pied a Terre and Shoe Studio, where Anita gained a broad understanding of fashion buying, working with both commercial and luxury brands and collaborating with prestigious factories in Italy and Spain. Key achievements encompass significant contributions to product development and capturing the latest trends from runway shows.