Catherine Totty is a seasoned digital marketing professional with extensive experience in the retail sector, currently serving as the Senior Digital Manager at Selfridges since February 2014. In this role, Catherine is responsible for the divisional management of the Beauty category and the creation of the H1 strategy, leveraging expertise from previous positions such as Digital Trading & Optimisation Manager - Beauty and Digital Assistant Trading Manager. Catherine has demonstrated strong analytical skills by reviewing conversion rates and website traffic, utilizing Core Metrics and Google Analytics to optimize trading strategies. Prior experience includes e-commerce roles at Browns Fashion and AllSaints LTD, where Catherine honed skills in payment processing, financial reporting, customer care, and stock management. Catherine holds a degree in Fashion Design & Communication from Birmingham City University and A-level qualifications in Textiles, IT, and Media from St Albans Girls School.
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