Aditi Parab

Aditi Parab is a Senior Manager in Digital Marketing and Growth Marketing at Zepto, where responsibilities include managing incremental user acquisition and retention through performance marketing channels, driving media efficiencies, and executing high-scale brand campaigns. Prior experience includes serving as a Business Manager at Performics India, focusing on e-commerce, OTT, and healthcare domains, and roles in account management, media planning, and strategy implementation. Aditi's earlier positions involved product launches and market research at companies like Amul and A.W. Faber Castell. Aditi holds an MBA from IES Management College and a BE in Biomedical Engineering from Vidyalankar Institute of Technology.