Lia Pieterse

Lia Pieterse is a seasoned marketing professional with extensive experience in performance marketing and digital account management. Currently serving as a Senior Performance Marketing Manager at Selfridges since July 2019, Lia previously held roles at Greenlight from February 2013 to May 2019, where responsibilities included developing cross-channel marketing strategies for renowned brands such as ASICS, Urban Outfitters, Footasylum, and New Balance across 14 international markets. Prior to that, Lia worked at DBD Media from September 2010 to November 2012 as a PPC Account Manager, overseeing the strategy and implementation of Paid Search accounts for various B2C and B2B clients in sectors including retail, travel, and hospitality.