Rafael Papa has a diverse work experience spanning various roles and industries. Rafael founded semexe.com in 2019 and prior to that, they worked as the Country Manager for Brazil Mercado Shops - an E-commerce platform, where they achieved impressive results such as a 180% increase in the bottom line in 2018. Rafael was responsible for defining go-to-market strategy, sales and marketing strategy, and managing profit, revenue, cash, and sales targets. Rafael also created strategic partnerships and managed staff.
Before their role at Mercado Livre Brasil, Rafael worked at LinkedIn as a Client Solutions Manager from 2016 to 2017.
In 2015, they were the Corporate Sales Manager at GymPass, where they managed a sales team, established sales objectives, and developed a business plan.
From 2012 to 2015, Rafael held the position of Head of Sales and Marketing at 55social. Rafael was responsible for sales, marketing, and customer success of the software business unit. Rafael also structured the company's marketing area and managed teams in Brazil and Argentina.
Rafael's earlier experiences include working as a Monitor Project Course Conclusion at ESPM, where they mentored course conclusion projects and gave lectures on Digital Marketing. Rafael also worked at Itaú Unibanco, where they held marketing positions and achieved goals within a spend 20% below the allocated budget. Additionally, they worked as a Marketing Trainee, where they created and implemented support materials and increased online sales through the website.
Rafael's career began with an internship in Marketing at ABRH, where they were responsible for increasing the number of applicant clients and prospecting new customers. Rafael also handled external and internal communication.
Rafael Papa's education history begins in 2006 when they enrolled at ESPM Escola Superior de Propaganda e Marketing, where they obtained a Bachelor's degree in Marketing with a focus on Communications in 2010. After completing their undergraduate studies, they pursued further education and earned a Master of Business Administration (MBA) in Strategic Management Market from ESPM Escola Superior de Propaganda e Marketing, which they attended from 2012 to 2013.
In 2014, Rafael briefly attended Stanford University to participate in a program titled "Scaling Up Your Venture Without Screwing Up," where they focused on Business Administration and Management in a general sense.
Additionally, in August 2016, Rafael obtained a certification in Mídia Programática from IAB Brasil.
January, 2019 - present