Alba Pérez

Alba Pérez is a seasoned marketing professional with extensive experience in diverse sectors, particularly in marketing and public relations. Currently serving as a Marketing ES & CRM Specialist at SEMIC since February 2021, Alba leads marketing strategies for the Enterprise Systems business line, focusing on infrastructure services such as Cybersecurity and Cloud. Previously, Alba held significant roles at Sistemes de Restauració Catalunya, SL, where responsibilities included developing annual marketing plans and managing marketing projects for McDonald's restaurants. Additional experience includes local marketing coordination for McDonald’s in Barcelona and CRM management for ŠKODA at Volkswagen Audi España, reflecting strong expertise in lead management and customer relations. Alba's academic credentials include a Master's in Business Management with a focus on Marketing from Universitat Autònoma de Barcelona and ongoing studies in digital marketing through thePowerMBA.