Company profile
Semir Corp. was founded on December 18, 1996 in China. Zhejiang Semir Garment Co., Ltd. (Abbreviation: Semir Garment; Stock code: 002563) is one of the leading listed companies in Chinese garment industry. The company has gained a sustainable and steady growth in the recent years. In 2018, the company has achieved revenue of approximately 2.307 billion dollars (increase of 30.71% in comparison to 2017) and profit of 300 million dollars (increase of 37.65% in comparison to 2017).

Multi-brand strategy
Semir Corp. is committed to building up a global multi-brand fashion group. The company comprises of two brand clusters: adults’ wear brands, kids wear brands:
Adults’ wear brands: SEMIR, GSON, Marc O’Polo, Jason Wu, it MICHAA, LEWITT, Glemall
Kids wear brands: Balabala, MarColor, COCOTREE, The Children’s Place, French KIDILIZ Group (including catimini, absorba, KENZO kids, Paul Smith Junior and other 15 kids wear brands), mini Balabala
Among all the brands, brand SEMIR is one of the leading brands in adult casual wear in China. At the same time, Balabala holds the largest market share in China's children's wear market.

Vision
Semir Corp. aims to be one of the world’s leading fashion platforms. The company takes “When small rivers have water, the big ones are filled” as the company's management philosophy. We value the harmonious development between the enterprise and employees as well as that between the enterprise and society. We always look for talents with diverse personalities to join us!


Semir Group

Monica Chen

This department oversees the development, strategy, and operations of products to ensure they meet market needs and drive business success.

Product Management

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on identifying growth opportunities and building strategic partnerships to drive revenue.

Business Development

This department is responsible for product selection, promotion strategies, and the overall management of retail marketing initiatives.

Merchandising and Marketing

This department manages the strategic direction and oversight of the organization through its board members.

Governance and Oversight

This department oversees and optimizes organizational processes and practices to enhance operational efficiency.

Semir Group

Org chart

Teams

Product Management

Human Resources

Business Development

Merchandising and Marketing

Governance and Oversight

Operations Management

Offices

Semir Group

Org chart

Teams

Product Management

Human Resources

Business Development

Merchandising and Marketing

Governance and Oversight

Operations Management

Offices

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