Mia Friborg Andersen

Mia Friborg Andersen has a diverse work experience spanning various roles and industries. Mia started their career as an Online Marketing Intern at AW Media in 2015 and later became a Student Assistant, focusing primarily on the company's client VIVUS. DK. Mia then worked as a Freelancer at AW Media, handling ad hoc tasks such as blog posts. In 2016, Mia was a Blog Editor at GoKarakter, responsible for maintaining an educational blog and managing bloggers. Mia also founded and owned their own blog called Despicable M, which challenged fixed opinions on current events.

From 2017 to 2019, Mia worked as a Search Manager at Resolution Denmark, where they handled various Paid Search activities for Danish and global clients, strengthening their skills in the field. Mia also freelanced again at AW Media during this time, focusing on content and blog posts for a new customer in the Danish market.

In 2021, Mia joined ŠKODA Danmark as a Digital Campaign Manager, where they led digital campaigns from ideation to execution. Mia gained new skills and a deeper understanding of being part of a brand. In 2019, they moved to Semler Gruppen A/S as a Traffic Manager, responsible for Paid Search activities and Feed Management across multiple volume brands. Mia later became the Head of Performance Marketing, overseeing all Performance Marketing disciplines for brands like Volkswagen, Skoda, Audi, CUPRA, and SEAT.

Overall, Mia's work experience showcases their expertise in performance marketing, paid search, web analytics, and project management. Mia has developed strong skills in content creation, campaign management, and brand building.

Mia Friborg Andersen completed their education in a chronological order. Mia started by earning a Bachelor of Science (BSc) degree in Business Administration and Organizational Communication from Copenhagen Business School, which they attended from 2012 to 2015. Following that, Mia pursued a Master of Science (MSc) degree in the same field at Copenhagen Business School from 2015 to 2017. Prior to their higher education, Mia attended Nykøbing Katedralskole from 2007 to 2010, where they completed their high school education with a focus on English, Spanish, and Social Science.

In addition to their formal education, Mia Friborg Andersen has also obtained various certifications. Mia earned a Google Analytics certification in October 2021 and a Digital Marketing Professional certificate from the Danish Marketing Association in October 2021. Mia acquired an Adfærdspsykologi certificate from the Danish Marketing Association in September 2019. Furthermore, they have multiple Google certifications, including Search Ads 360 Certification Exam (October 2018), Google AdWords certifications in Display Advertising (October 2017), Video Advertising (September 2017), Mobile Advertising (July 2017), Shopping Advertising (June 2017), and Search Advertising (May 2017). Additionally, Mia obtained a Digital Marketing certificate from Google in October 2016.