Ignacio Miñana Roser

Ignacio Miñana Roser has extensive experience in marketing and digital marketing roles. Ignacio is currently a Marketing Manager at Semrush, starting in 2022. Prior to that, they worked as a Marketing Manager at DocuSign from 2021 to 2022, where they created and executed marketing plans, implemented 360° campaigns, and developed a content strategy that resulted in a significant increase in organic traffic. Before joining DocuSign, Ignacio was a Digital Marketing Manager at Pinturas La Pajarita from 2018 to 2021, where they were responsible for the digital marketing strategy and the management of online customers. Ignacio also held the position of Marketing Manager at Saclima Solar Fotovoltaica S.L. from 2015 to 2018, where they successfully implemented a customer-focused marketing strategy and helped the company achieve a significant sales growth. Ignacio's earlier experience includes working as an Online Marketing Assistant at ITENE in 2015 and as an International Business Development professional at Durviz, S.L. from 2014 to 2015, where they handled international sales and conducted promotional campaigns.

Ignacio Miñana Roser completed their Pre-university High School Courses at I.E.S. el Clot from 2008 to 2010, where they studied Applied Social Sciences including economics, mathematics, languages, and history. In 2010, they attended the University of Valencia and graduated in 2014 with a Degree in International Business. During their time at the University, they focused their studies on empresa, gestión, marketing y disciplinas afines (business, management, marketing, and related fields).

In 2012, Ignacio enrolled at NHL Hogeschool for a year and completed their Degree in International Business program, which specialized in negocios internacionales (international business). Furthering their education, they joined Universidad Camilo José Cela in 2015 and obtained a Master's degree in Marketing and Digital Communication (Master en Marketing y Comunicación Digital) in 2016, emphasizing in marketing.

Apart from their formal education, Ignacio has also pursued additional certifications to enhance their skills and knowledge. In 2018, they completed the Google Analytics for Beginners course offered by Google. In 2019, they acquired the Inbound Marketing Methodology certification from HubSpot Academy. Ignacio continued their professional development in 2020 by obtaining the Inbound Sales Certification and the Hubspot Sales Software Certified designation from HubSpot Academy, as well as completing the Growth Hacking (8ª edición) course offered by Miríadax.

In 2021, Ignacio obtained two more certifications, including the Account Based Marketing (ABM) 2021 - B2B Marketing Strategy certification from Udemy and the Google Ads Essential Training certification from LinkedIn. These certifications highlight their continued dedication to expanding their expertise in marketing and digital communication.