Mariana Clavel

Mariana Clavel is an experienced content strategist currently working at Semrush since March 2024, where responsibilities include developing and executing content strategies for global brand campaigns. Previously, Mariana held multiple positions at Otter from March 2021 to March 2024, culminating as International Brand & Content Lead for EMEA, APAC, and LATAM, managing a team and overseeing global awareness initiatives. Mariana also served as Regional Brand & Content Lead for EMEA, creating a comprehensive content strategy that resulted in a 20% increase in organic traffic. Prior experience includes roles at Tiller Systems, where Mariana defined brand and content strategies, and as a content creator who successfully grew a YouTube channel to 7 million views. Mariana holds a Master’s degree in Marketing from UPF Barcelona School of Management and a Bachelor's degree in Communication - Journalism from UCAB.