Xabier Urrutia

Xabier Urrutia is a seasoned professional in digital marketing and performance management, currently serving as a Senior Performance Marketing Account Manager at Semrush since January 2022. Prior experience includes a role as a Senior Digital Marketing Account Manager at GroupM, where responsibilities involved high-level media investments and innovative audience strategies, and a tenure at Google as a Senior Digital Marketing Account Executive, recognized for exceptional performance in supporting agency partners with Google Ads campaigns. Xabier’s background also encompasses significant roles at Facebook, where expertise in various digital marketing channels was applied, and as a Digital Marketing Specialist at Illustrative Berlin. Xabier holds multiple advanced degrees in Humanities and English Studies from prominent European institutions.