Cynthia Liu

Cynthia Liu currently serves as Chief Marketing Officer at Seneca Gaming Corporation, where leadership and oversight of all marketing efforts are provided, along with strategic planning for the promotion of various subsidiaries such as resorts and casinos. Prior experience includes the role of Vice President of Global Brand Management at Travel + Leisure Co., focusing on global marketing strategies for a diverse portfolio. As a Brand Strategy Consultant in the hospitality sector, project work centered on brand transformation and member engagement. At Wyndham Hotels & Resorts, Cynthia held the position of Vice President for Upscale and Lifestyle Brands, enhancing market presence for multiple brands, and previously served as Senior Director of Brand Marketing and Loyalty in the Asia Pacific region. Earlier in the career, Cynthia was a Senior Marketing Manager at Las Vegas Sands Corp., managing branding and marketing to establish a corporate brand presence. Educational qualifications include an MBA in Marketing and Entrepreneurship from USC Marshall School of Business and a BA in Interior Architecture from the University of Houston.