Seneca Park Zoo Society
Beth LaPierre has extensive experience in marketing and communications. Beth most recently worked as the Director of Marketing and Communications at Seneca Park Zoo Society. Prior to that, they were the Vice President of Growth at Adventive, where they led strategic planning and marketing activities. Beth also served as the Head of Strategy + Insights at Brand Networks, where they developed measurement frameworks for Fortune 100 clients. Before that, they were the Chief Listening Officer at Eastman Kodak Company, overseeing social media intelligence and analytics programs. Beth's earlier roles include Marketing Director at ITX Corp., Digital Creative Director at Workshop, and Director of Brand Strategy at K2 Intelligence.
Beth LaPierre attended St. John Fisher University from 1998 to 2002, where they pursued a Bachelor of Science degree. During their time at the university, they focused on studying Marketing and Business Management.
Seneca Park Zoo Society
Internationally, and in our own backyard, Seneca Park Zoo plays a key role in species survival. Chartered as an educational institution in 1957 by New York State, the Seneca Park Zoo Society plays an integral role in supporting Monroe County, the owners and operators of the Zoo. Together, we are working to bring animals back from the brink of extinction.