Doug Wayne

Doug Wayne is a seasoned marketing and digital experience professional currently serving as the Director of Digital Experience at Seneca Polytechnic and the Founder & Operator of The Giving Lab. With a robust background in product marketing, growth strategies, and digital engagement, Doug has significantly contributed to various organizations, including 7shifts, where a 40% increase in product adoption was achieved, and Maple, which saw a 25% customer base growth in a short timeframe. At the Canadian Red Cross, Doug played a pivotal role in generating $260M in revenue while dramatically increasing unrestricted donations through enhanced digital strategies. Doug's career also includes impactful positions at EF Educational Tours, Clearwire, and Capital One, demonstrating a strong ability to drive customer engagement and revenue growth across multiple sectors. Doug holds a Master's degree in Marketing from UCD Michael Smurfit Graduate Business School and an Honours Bachelor of Business Administration from Wilfrid Laurier University.