Benedicte De Boysson

Seniac is the first full-service agency entirely dedicated to clienteling. At Seniac, we help luxury and premium brands turn 1-to-1 customer interactions into a reliable source of revenue and long-term loyalty. We specialise in making clienteling work at scale by transforming fragmented customer outreach into a structured programme with clear priorities, consistent execution and measurable impact. Our approach brings together all the essential components of a high-performing clienteling programme: strategy, tools, content, training, analytics and performance management. Each one is designed to help customer-facing teams deliver meaningful outreach that drives results. As AI is rewriting the rules of direct-to-consumer marketing, the value of human connection is only increasing. For luxury and premium brands, clienteling is becoming one of the most effective levers for sustained growth and differentiation.