Spéro Latévi Lawson

Spéro Lawson is a seasoned marketing professional currently serving as the North American Marketing Manager at SENIX Tools since July 2023. Previous experience includes roles in marketing at PositecUSA and as a Digital & Marketing Coordinator at STRONG Manufacturers, where notable achievements included a 15% increase in online sales and email marketing performance exceeding industry standards. Spéro has also contributed to the marketing efforts of organizations such as IABC and the Charlotte Regional Visitors Authority, focusing on digital content creation, event attendance optimization, and SEO strategies. A Bachelor’s degree in Public Relations, Advertising, and Applied Communication was earned from the University of North Carolina at Charlotte between 2015 and 2018.