Antonia Eidner

Antonia Eidner is an experienced communications professional currently serving as the Analytics & Insights Manager for Communications at Sennheiser since July 2021, where expertise includes data-driven communication strategy, content analytics, and social analytics for brand growth. In addition, Antonia is a co-founder of Effective Comms Analytics, focusing on sharing insights in communications analytics. Prior experience includes roles at BMW Group, where responsibilities encompassed PR specialization and data analytics, as well as internships at Nestlé and Unilever. Antonia's educational background includes a Master of Arts in Communication Management from Leipzig University and a Bachelor of Arts in Medienkommunikation from Technische Universität Chemnitz, supplemented by an Erasmus year at Nantes Université.