Sina Denecke

Sina Denecke serves as the Head of Brand Management at Sennheiser since September 2011, overseeing the brand strategies and management for both Sennheiser and Neumann. Responsibilities include brand strategy, design, internal branding, merchandise, and sponsorship initiatives. Prior to this role, Sina Denecke held positions as Corporate Communications Manager and PR and Marketing Communication Manager, focusing on global PR and product marketing communications for Sennheiser Business Communications. Earlier experience includes roles as Junior Brand and PR Manager at Eins A Kommunikation and a Student Trainee at McCluskey International. Educational qualifications comprise an MBA in General Management from Deutsche Universität für Weiterbildung / Steinbeis Hochschule, a term abroad at the University of the Sunshine Coast, and both a Master of Arts and Bachelor of Arts in Communication Management and Public Relations from FH Hannover.