Brendan Rice

Brendan Rice is the CEO and co-founder of Senoptica Technologies. Brendan has over 10 years of experience in marketing and advertising, with a focus on brand strategy and product innovation.

Brendan started their career as a marketing controller at the Boyne Valley Group, where they developed targeted marketing campaigns and increased revenue by 15% over 24 months. Brendan also won a Gold ADFX Award for advertising effectiveness for their work on the McDonnells campaign.

In their role at Boyne Valley Group, Brendan also created a 5-year brand and innovation strategy for the Erin Soup brand, which was in decline at the time. Brendan launched 5 new products, 3 of which were in the healthy living space, and positioned the brand on a growth track of 1% YoY.

Most recently, Brendan has been focused on Senoptica Technologies, which they co-founded in 2017. Senoptica Technologies is a software company that provides data-driven solutions to optimize supply chains.

Brendan Rice earned their Master of Business Administration (MBA) from University College Dublin. Brendan also holds a Post Graduate Diploma in Digital Marketing from the Digital Marketing Institute, and a Bachelor of Science (BSc) in Food Marketing from Harper Adams University. Brendan has also completed the Brand Management Development Programme at Ashridge Executive Education, Hult International Business School.

Steve Comby - CTO & Co-Founder, Roisín Mullen - Start-up Operations Manager report to Brendan Rice.