Ana Luiza Tetzlaff

Leading-Edge Community Member at Sense Worldwide

Ana Luiza Tetzlaff has a diverse work experience spanning multiple roles and industries. Ana Luiza began their career at Abril as an Estagiária de Marketing em Projetos Especiais, where they were responsible for tasks such as receiving and analyzing briefings, developing customized solutions for clients, and conducting communication trend research. After that, they worked as an Account Executive - Producer at CUBOCC, managing client accounts and producing content. Following this, Ana worked at Lojas Marisa as a Purchase Trainee and later as a Product Manager, where they played a key role in collection development, supplier management, and purchase planning for the men's fashion department. Ana Luiza then founded Artzy Tours&Trends, conducting market research in São Paulo and offering unique city experiences. Ana also worked at Sense Worldwide as a Leading-Edge Community Member, collaborating with a global network of creatives to provide cultural inspiration and trend reports for a major international drinks company. Most recently, they held various roles at Bites, starting as a Freelancer - Social Media Analysis and progressing to positions such as Social Media Supervisor, Strategic Planning Manager, and eventually Branding Intelligence Manager Pleno. In these roles, Ana demonstrated expertise in branding intelligence, strategic planning, and social media management. Overall, Ana's work experience showcases their versatility, creativity, and strong analytical and strategic skills.

Ana Luiza Tetzlaff has a diverse education history. Ana Luiza obtained their Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing, which they attended from 2009 to 2013. In 2011, Ana Luiza briefly studied Art & Business at Sotheby's Institute of Art. In 2013, they specialized in Cool Hunting and Fashion Trends at Istituto Europeo di Design. Ana Luiza also completed a course on Trade Marketing at ESPM Escola Superior de Propaganda e Marketing in 2014, the same year they attended a Course on Fashion History at Universidade Anhembi Morumbi.

Ana Luiza furthered their education with additional certifications. In 2014, they participated in the Programa de Desenvolvimento de Trainees, Varejo at FIA - Fundação Instituto de Administração. Ana Luiza attended a journalism of data course called "Jornalismo de Dados" at the trampos ACADEMY in 2018. Continuing their education, Ana Luiza pursued an Especialização in Business Analytics: Decision Making Using Data at Cambridge Judge Business School in 2019. Currently, they are pursuing a Master's degree in Tendências e Estudos do Futuro at ESPM Escola Superior de Propaganda e Marketing, which began in 2021 and will conclude in 2022.

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