Eugene du Plessis

Eugene du Plessis is a seasoned professional with extensive experience in the fields of mobile app intelligence, audience measurement, and digital solutions. Currently serving as the Regional Director for Australia and New Zealand at Sensor Tower since May 2021, Eugene has successfully built the business from the ground up and manages the entire sales funnel in the region. Prior experience includes a significant tenure at Nielsen from June 2014 to March 2021, where Eugene rose to the rank of Director, achieving notable milestones such as launching the Nielsen Marketing Cloud in Australia and leading 49% of the company's ANZ revenue. Additional roles include leadership positions at Naspers Limited and consulting work across local and multinational brands in Southern Africa. Eugene holds multiple degrees in business and marketing from prestigious institutions, including Stellenbosch University and Harvard Business School.