Sonny van Eekelen

Sonny van Eekelen is an experienced professional in retail account management and business development, currently serving as Global Key Accounts Manager Retail at Sensormatic since October 2019, focusing on enabling top retailers to enhance revenue and profitability on a global scale. Previously, Sonny held roles such as Business Development Manager Retail Benelux at Sensormatic, Account Manager Retail at Anchr, and Sales Manager at It's All About Christmas, where strategic account management and the development of seamless omni-channel strategies were key responsibilities. Early career experiences include internships and sales roles at notable companies, contributing to a strong foundation in sales and marketing. Sonny holds a Bachelor of Commerce from Avans University of Applied Sciences and an MBO4 in International Business Studies from Zoomvliet College.