Bill Abercrombie

Director, Partnerships at Sensory Interactive

Bill Abercrombie is an accomplished executive with extensive experience in partnership development and revenue generation. Currently serving as Chief Revenue Officer at Mind Stone Marketing Group, LLC since January 2021 and as Director of Strategic Partnerships at Sensory Interactive since March 2021, Bill has a robust background in corporate partnerships, including roles as EVP of Partnership Development for the Tampa Bay Lightning and VP of Corporate Partnerships for both Philips Arena Sports Marketing and ATL Hawks, LLC. Bill's career in the sports marketing industry spans over two decades, beginning as Director of Corporate Partnerships at ATL Hawks, LLC. Bill holds a Bachelor of Science in Management from Georgia Tech Scheller College of Business and an MBA in Marketing from Georgia State University - J. Mack Robinson College of Business.

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