Tracey Reed

Tracey Reed is an experienced marketing professional with a strong focus on channel marketing across various technology sectors. Currently serving as Director of APJ Channel Marketing at SentinelOne since March 2021, Tracey has previously held positions including APJ Channel Marketing Manager and ANZ Marketing Manager at the same company, and ANZ Marketing Manager at Kaspersky Lab. With a background that includes roles such as Senior Partner Marketing Manager at CA Technologies and Commercial Channel Marketing Manager at HP Inc., Tracey has successfully developed and executed communication strategies, managed marketing budgets, and coordinated channel partner programs to drive demand generation and brand awareness. Educational credentials include a Bachelor of Arts in Social Sciences from Monash University and a Diploma in Marketing from Holmes Colleges.