Zujay Acuña Vizquel

Head of Marketing & Communications at Séntisis

Zujay Acuña Vizquel has a diverse range of work experience in the marketing and communications field. Starting in 2006, they worked as a reporter correspondent for Diario La Región, focusing on generating press releases and covering various topics such as education, politics, and sports.

In 2011, Vizquel became a Strategic Digital Communications Advisor for Sony Ericsson Venezuela. They developed a content plan and managed the brand's social media presence, resulting in significant increases in followers and engagement rates.

From 2012 onwards, Vizquel held multiple positions in different companies. They worked as an Account Manager for Digital Marketing, where they created marketing strategies, coordinated website design, and managed client relationships. At La Fábrica Imaginaria, they served as an Account Manager and later as a Social Marketing Coordinator, overseeing social media processes, evaluating performance indicators, and leading a team of Community Managers.

At Global Partners Chile in 2014, Vizquel developed communication plans for companies in the industrial sector, focusing on implementing an alcohol and drug policy. They conducted diagnostic processes and evaluated how content was perceived by workers.

From 2015 to 2017, Vizquel worked as a Strategic Communications & Brand Manager for Yo Amore, an e-commerce brand in women's fashion. They managed digital channel strategies, collaborated with media outlets and influencers, and organized showrooms.

In 2018, Vizquel joined both GOelegido and SÉntisis. At GOelegido, they provided social media and Facebook ads management and consultancy services, supporting the launch of an app platform and coordinating advertising campaigns. At SÉntisis, they served as the Head of Marketing & Communications, responsible for corporate communications, positioning, and digital reputation. They developed strategies, managed content creation, and worked closely with the CEO.

Currently, Vizquel is a Digital Marketing consultant on Big data analytics, leading projects for various brands and organizations. They analyze audiences and company reputation, propose action plans, and maintain relationships with clients in Spain and Latin America. They manage multiple accounts, including a significant one with continuous renewal.

Overall, Vizquel's work experience demonstrates their expertise in marketing and communications, strategic planning, social media management, and team leadership.

Zujay Acuña Vizquel's education history is as follows:

From 2017 to 2018, Zujay attended Inesdi Business Techschool, where they pursued a degree in Potsgrado en Marketing Digital & Inbound Marketing with a focus on Digital Marketing.

In 2017, Zujay also enrolled in AdveiSchool for a course in Google Adwords, further expanding their knowledge in the field of Marketing.

In 2015, Zujay attended the Academia Fotográfica de Chile AF, where they studied Fotografía de Producto, specializing in commercial photography.

In 2011, Zujay completed a diploma program in Comunicación y Publicaciones Digitales at the Universidad Finis Terrae.

In the years 2010 to 2011, Zujay pursued advanced English studies at the Emerald Cultural Institute.

From 2008 to 2010, Zujay pursued a Master of Communication and Public Policy at the College of Arts and Social Sciences UARCIS, focusing on strategic communication in the public sector.

Lastly, from 2000 to 2006, Zujay studied at the Universidad 'Santa María', obtaining a Bachelor of Social Communication with an Audiovisual Mention, specializing in audiovisual journalism.

Links

Timeline

  • Head of Marketing & Communications

    November, 2020 - present

  • Digital Marketing consultant on Big data analytics

    April, 2018