The organisation invests heavily in learning, tools, and testing to stay ahead of algorithm changes, platform updates, and evolving search behaviour.

SEO Impact prioritises work that delivers real business value. Strategies are shaped around ROI, sustainability, and realistic growth rather than vanity metrics.

Every project is owned from start to finish, with direct leadership involvement and responsibility for results, timelines, and quality of execution.

Client relationships are treated as long term partnerships rather than short term engagements. The team remains actively involved before, during, and after delivery, providing ongoing support as businesses grow.

SEO Impact believes in clear communication, honest reporting, and measurable outcomes. Clients are given full visibility into strategy, performance, and decision making at every stage.

SEO Impact is a digital marketing and search engine optimisation consultancy led by founders Natasha Nikolic and Branislav Nikolic. The business works with companies across the UK, Ireland, Europe, and the United States, supporting sustainable growth through data driven SEO, technical optimisation, and platform focused website strategy.

The organisation combines strategic leadership with hands on execution. Branislav leads SEO strategy, technical audits, and search performance analysis, bringing over 15 years of experience working across eCommerce, B2B, manufacturing, hospitality, healthcare, and professional services. Natasha oversees client delivery, content strategy, and brand alignment, ensuring that SEO activity supports wider business goals and long term visibility.

SEO Impact operates with a lean, specialist structure, allowing close collaboration with clients and direct involvement from leadership on every project. Services include technical SEO, keyword research and implementation, website migrations, Shopify and WooCommerce optimisation, WordPress SEO, content strategy, and ongoing performance monitoring.

The consultancy is known for its practical, transparent approach and its ability to translate complex SEO insights into clear commercial outcomes. SEO Impact also works closely with business owners through mentoring programmes and growth initiatives, helping organisations build internal understanding alongside measurable search results.

SEO Impact

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