Iris G. has a robust background in data analysis and digital marketing, with professional experience spanning over a decade. Beginning as a Business Analyst Intern at the Industrial and Commercial Bank of China in 2011, Iris advanced to a Junior Digital Analyst role at MRM//McCann, where expertise was developed in statistical modeling, media analytics, and client reporting using various tools. At JD.COM, as a Business Analyst, Iris conducted quantitative analyses to influence business decisions and monitored content marketing performance through KPI reports. Currently serving as a Data BP Manager at 丝芙兰中国, Iris leads data application projects and supports cross-functional business initiatives, enhancing online retail performance through user behavior optimization and data integration. Iris holds a Bachelor of Business Administration in E-Commerce from City University of Hong Kong, a Master of Arts in Integrated Marketing Communication from the same institution, and participated in an exchange program in Management Information Systems at Université de Montréal - HEC Montréal.
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