Allen Yu

Allen Yu is a seasoned marketing professional with extensive experience in brand management and e-commerce strategy. Currently serving as a Category Strategist at Razor Group since September 2022, Allen previously held various positions at Unilever from October 2018 to July 2022, ultimately as Brand Manager for POND'S, where notable achievements included reversing a negative sales trend and implementing a successful premiumization strategy. Additional experience includes roles at Shopee, Grab, and MRM // McCANN, with responsibilities encompassing campaign management and digital marketing. Allen graduated from the University of the Philippines.