Amy Smith currently serves as the Head of CRM, Loyalty & Integrated Marketing at SEPHORA since December 2020. Prior to this role, Amy held the position of Head of Customer Marketing at BULK POWDERS® from November 2018 to December 2020 and was the UK & US CRM Manager at Secret Escapes between July 2017 and October 2018. Amy began a career at more2 in August 2013, advancing from Junior Client Manager to Associate Client Director, where responsibilities included enhancing customer relationships through actionable insights for clients such as Boden and Benefit Cosmetics. Amy earned a Master's degree in Mathematics from the University of York in 2013.
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