Priscella K.

Manager, Business Analytics & Insights at Sephora

Priscella K. is a seasoned professional in business analytics and insights, currently serving as a Manager at SEPHORA since June 2021, focusing on merchandising analytics and brand insights. Prior experience includes a role as Senior Business Intelligence Analyst at Benefit Cosmetics, where strategic initiatives and consumer insights were pivotal in enhancing customer experiences. Priscella's extensive background also encompasses senior positions at Pacific Gas and Electric Company, where involvement ranged from risk and compliance to quality operations, and earlier roles at the City of San Jose, Merrill Lynch, and Dell EMC. Priscella holds an MBA from the University of Massachusetts Amherst and a Bachelor of Science in Finance with a minor in Economics from San José State University.

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Sephora

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Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.