Alex MacHaria

Alex Macharia is a seasoned analytics professional with over a decade of experience in leading business analytics at Ancestry, where significant contributions include guiding the analytical strategy for 3.6 million subscribers and $1 billion in annual revenue. Positions held range from Senior Business Analytics Leader to Marketing Conversion Data Analyst, demonstrating expertise in data analysis, KPI metric tracking, product launches, and team leadership. In addition to current responsibilities as an Adjunct Professor at Utah Valley University, Alex previously served as a Business Analyst Intern at Goldman Sachs, achieving substantial cost savings and enhancing data integrity. Academic credentials include a Master’s Degree in Bioinformatics from the University of Utah and a Bachelor of Science in Technology Management from Utah Valley University.