Via Jo

Via Jo is a seasoned professional in the retail and merchandising industry, currently serving as the Director of Sephora Collection at SEPHORA since June 2023. Prior experience includes roles such as Buying Manager and Head of Self-Care at SSENSE from January 2021 to January 2023, and Merchant at SEPHORA from May 2017 to January 2021. Via Jo also held buyer positions in ladies activewear at Hudson's Bay Company (2015-2017) and accessories at lululemon athletica (2012-2015). Additional early career experience includes roles as Assistant Buyer, Merchandise Information Associate, and Purchasing Coordinator, complemented by co-op positions in business and data analysis at Canadian Tire, PwC, and Scotiabank. Via Jo holds a Bachelor in Mathematics with a specialization in Finance from the University of Waterloo.