James Fussy

VP, Data & Analytics at SeQuel Response

James Fussy is currently the VP of Data & Analytics at SeQuel Response. James has over 20 years of experience in marketing and data management. Prior to their current position, James was a Marketing Analyst at The Sportsman's Guide and a Marketing & Database Consultant at Fussy Consulting. At The Sportsman's Guide, James was responsible for planning and forecasting catalogs, solo product & continuity offers, and space ads. James also managed the database, which included hygiene, list selection, duplication elimination and customer record combination. James was also accountable for all Internet marketing and planning, including website layout design, email campaigns, SEM, and SEO. As a Marketing & Database Consultant at Fussy Consulting, James oversaw Ancillary Income for North American Membership Group, Inc. This included List Rental, Package Insert Program, and Card Deck. James was also responsible for database hygiene, data appends, maintenance, and list selections. Additionally, James reviewed and approved all circulation plans and merge purge results for new member acquisition mailings. James has also acted as an Operations Manager for J&J Oilfield Services Inc (JJOSI) in Stanley, ND where they assisted the president with bidding; sales; contract writing and negotiations; asset control (raw materials, equipment and fleet, and employees); and helped monitor and track operating income and cash flow.

James Fussy has a Bachelor of Business Administration (B.B.A.) in Marketing from the University of Minnesota Duluth.

James Fussy reports to Jay Carroll, CEO & co-Founder. Some of their coworkers include Jacqueline Johnson-Leister - Director of Marketing, Kevin Voigt - VP of Business Development, South, and Jody Johnson - Chief Financial Officer.

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Timeline

  • VP, Data & Analytics

    Current role

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