Rich was born and raised in West Covina, CA by parents who both worked in the Hacienda La Puente School District. His mom taught several different elementary school grades and his dad was the school psychologist. Rich has one sister who works as a physical therapist, mainly with senior citizens, in San Bernadino County. Rich attended the local public schools K-12, then moved to the Bay Area to attend Stanford. At Stanford, he pursued a co-term program and earned an undergraduate degree in Quantitative Economics and a Masters in Engineering.
After Stanford, Rich joined Decision Focus, a consulting firm in Mountain View, CA that specialized in developing algorithms for recurring decision situations and implementing those algorithms in custom software developed for the firm’s clients.
Next, Rich was recruited to be the first full-time employee of a new Philips Electronics division that built the first app store. The idea was to have the first-mover advantage in the soon-to-be huge market for Windows CE applications. Unfortunately, Windows CE devices never achieved widespread adoption.
From 1998-2000 Rich pursued an MBA at UCLA with a focus on finance and accounting. In 1999, he served as an intern at Costella Kirsch (www.costellakirsch.com), a Menlo Park based finance company founded in 1986 which provides structured debt capital to start-up companies. Rich continued to work part-time for the firm during his second year of business school then joined full-time in June 2000. He became Managing Director and CFO of the firm a few years later and continues in that role today.
Rich lives in Menlo Park, CA with his wife, two kids, and a very cute labradoodle. He enjoys outdoor activities, especially running and biking.
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